Imprint credit cards
Co-brand card platform for consumer brands. Managing the upcoming Fanatics Amex card issued by First Electronic Bank.
About Imprint
Imprint is a fintech that designs and manages co-branded credit cards for consumer brands, best known for programs such as the Rakuten American Express, Booking.com Genius Rewards, Turkish Airlines Miles&Smiles, H-E-B and Brooks Brothers cards. Imprint is not the bank: its cards are issued by First Bank & Trust or First Electronic Bank and managed by Imprint Payments, Inc. It also manages the upcoming Fanatics American Express Card, issued by First Electronic Bank.
Imprint cards suit you if you are loyal to one of its partner brands and want rewards tied to that brand, with online account management through Imprint. The limitation: there is no general Imprint card to apply for; each card belongs to a brand and is applied for through that brand, so the rewards are only worth it if you keep shopping or traveling with it. Terms, fees and approval standards also vary by program.
Notable Imprint cards
- Fanatics American Express Card (announced)
Imprint cards compared
| Card | Annual fee | Rewards | Intro APR | Foreign fee | Credit needed | Rating |
|---|---|---|---|---|---|---|
First Electronic Bank (managed by Imprint)Fanatics 3450 603023 11280 VALID THRU 02/31ALEX MORGAN Fanatics American Express CardSports fans who shop Fanatics |
None | Earns FanCash (rates not yet announced) | None | See issuer | See issuer | — |
Approval rules and tips
Imprint does not publish a formal limit on how often you can apply. Approval is based on your credit score, income, existing debt and recent applications — check any pre-qualification tool first, because it uses a soft inquiry.
- Apply through the partner brand's website or app; Imprint does not offer a standalone card of its own.
- Each program sets its own rewards and fees, so read the partner card's rates and fees table before applying.
- Check your card's terms to see which bank issues it, First Bank & Trust or First Electronic Bank.
How to apply for a Imprint card
Apply through the partner brand's website or app, such as Rakuten or Booking.com, which links to the Imprint-powered application. Check the individual card page for any prequalification option, since terms differ by program. Have your name, address, date of birth, Social Security number and income ready. After approval, you can sign in and manage the card through Imprint's cardholder login at account.imprint.co.
Customer service: help.imprint.co
Imprint FAQs
What credit cards does Imprint offer?
Imprint's notable cards include Fanatics American Express Card (announced). See the cards we review below for fees, rewards and APRs.
Does Imprint have special approval rules?
Imprint does not publish a formal application-frequency rule. Approval depends on your credit score, income, existing debt and recent applications.
How do I apply for a Imprint credit card?
Apply on www.imprint.co. Check any pre-qualification tool first — it uses a soft inquiry that does not affect your credit score.
Is Imprint a bank?
No. Imprint Payments, Inc. is a technology company that builds and manages co-branded cards for brands. The cards are issued by partner banks, First Bank & Trust or First Electronic Bank, which are the legal lenders. Imprint handles the application experience, account management and support on behalf of each brand.
Which cards does Imprint manage?
Imprint's help center lists programs for brands including Rakuten American Express, Booking.com Genius Rewards, Turkish Airlines Miles&Smiles, H-E-B, Central Market, Brooks Brothers, Crate & Barrel, CB2, Eddie Bauer, Shell Performance Elite, Westgate Resorts and Holiday Inn Club Vacations. It also manages the announced Fanatics American Express Card.